What are the advantages of digital projection for the consumers?
The big advantage of digital projection is the picture quality. With film, every imperfection gets shown as the 35 mm print passes through the projector, including scratches, fluff, blotches and so forth. With a digital projector linked to a server there are no more stray hairs, scratches or dust - just a crystal clear picture.
Why has there been a slow take-up?
It's been a consensus building process, which started in 1999 and since then the industry has had five years of testing the technology, building a consensus and agreeing the business models and technology to be used, and this took longer than most people expected.
Why is 'Hollywood' driving this technological change?
The Hollywood studios are driving this transition because they stand to make enormous savings, which they can pass on to the cinemas themselves. The most obvious saving is in distribution costs. Encoding it and delivering a hard drive to the cinema works out at a fraction of the £700 it cost to print an average length feature film. In future, the possibility of delivering the movie by satellite or over the net has got the bean counters salivating. Distributing movies digitally means they can be encrypted before they even leave the studios, and then unlocked by software at the cinemas themselves, which will prevent piracy, which Hollywood claims has cost it $6bn (£3.2bn).
What does digital projection offer in the way of the "future" for cinemas?
Digital movies can be streamed from the server to different screens at the same time; or alternatively a variety of movies can be shown on the same screen throughout the course of a day. With a digital projector you can input virtually anything into it - they can screen a DVD, a clip downloaded from YouTube, gaming from a digital projector with multiple players on the screen at the same time, a live feed from satellite, cable or whatever!!
How is digital distribution changing the way we consume other media?
With technology available to recreate old classics, as well as show sporting events, in 3D there is a real feeling that 3D is finally coming of age.
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