Tuesday, April 17, 2007

Article Summary: 'The Doors lead way as big names of rock go digital'

The key points of this article (published on Monday 26th March 2007, The Guardian) are:

  • Record labels woo younger audience by offering back catalogues on downloads.
  • Faced with declining CD sales, record labels are increasingly hoping to market rock's biggest names to younger listeners via the web.
  • 'The Doors' are leading the charge to mark the 40th anniversary of the release of their classic debut album.
  • All will be made available for digital download for the first time, as record companies turn to their back catalogues to boost online sales.
  • Incentives to buy include new material from the original sessions by the band and engineer Bruce Botnick.
  • Elton John will also today make his entire back catalogue available for digital download for the first time, initially via Apple's iTunes.
  • Like the Doors, he will also make tracks available as ringtones for the first time. The Beatles are also expected to finally join the digital download fray this year after settling a long running trademark dispute with Apple Computer.
  • With archive tracks now eligible for the charts, they are expected to dominate the top 10.

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